AI 101

Pseudonymization

Also known as: pseudonymise

Security

Pseudonymization replaces identifiers with pseudonyms (keys or tokens), so data is usable without exposing the person — but re-identifiable if you hold the key.

  • Name → a token; the mapping stored separately.
  • Less lossy than full anonymization.
  • GDPR explicitly recognizes it as a protective measure.

The balance: pseudonymization keeps data *useful* while reducing risk. Store the key-map securely and separately, and you get utility plus protection.