Impersonation
Also known as: identity spoofing
Impersonation is using AI to pass off as a specific person — their voice, writing, or face — to deceive.
- Voice-clone scams (“call from your boss”).
- Fake messages in someone’s style.
- Synthetic video of a real person.
The practical guard: for anything high-value (money, credentials, decisions), confirm identity through an out-of-band channel. AI makes "it looks/reads like them" easy — so don't rely on it alone.